Today's Paper: Internet Monetization Papers in WWW 2008

This year's WWW conference accepted a lot of papers related to business method issues in world-wide web and had 3 sessions named "monetization". :-)

Internet Monetization: Online advertising

• Arpita Ghosh, Mohammad Mahdian: Externalities in online advertising. pp.161-168
• Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh: A combinatorial allocation mechanism with penalties for banner advertising. pp.169-178
• Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra: Dynamic cost-per-action mechanisms and applications to online advertising. pp.179-188

Internet Monetization: Recommendation and security

• Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan: Optimal marketing strategies over social networks. pp.189-198
• Reid Andersen, Christian Borgs, Jennifer T. Chayes, Uriel Feige, Abraham D. Flaxman, Adam Kalai, Vahab S. Mirrokni, Moshe Tennenholtz: Trust-based recommendation systems: an axiomatic approach. pp.199-208
• Jens Grossklags, Nicolas Christin, John Chuang: Secure or insure?: a game-theoretic analysis of information security games. pp.209-218

Internet Monetization: Sponsored Search

• Anindya Ghose, Sha Yang: Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. pp.219-226
• Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras: Online learning from click data for sponsored search. pp227-236

Google App Engine

Google announced Google App at Campfire One.
You can see their presentation at YouTube:
http://www.youtube.com/watch?v=3Ztr-HhWX1c
The movie is kindly prepared and easy to follow.

Google App Engine is a SaaS style Web application platform for developing and running Web applications. (Currently it is a 'preview release' and only available to the limited number of developers.) Python is the language for programming on the platform and the platform comes with APIs (and library implementation) for Datastore, Users, URL Fetch, and Mail, in addition to those which are already available with stock Python.

This is the ultimate style of agile web development with "zero" start-up cost as hosting service itself is also included in the platform. While lots of other companies are trying to do the similar thing, you know, it is Google, which is worth keeping our watch on.